Griselda Records

Westside Gunn's label. Benny, Conway, Armani Caesar. Underground Buffalo rap.

Built on blood ties and sample-heavy grit, Griselda Records emerged from Buffalo in 2012 as Westside Gunn's answer to the industry's polish—a label that made underground rap feel dangerous again. With his brother Conway the Machine and collaborator Benny the Butcher anchoring the roster, the imprint trafficked in boom-bap minimalism and street narratives, crafting albums like *Burden of Proof* and *Butcher on Steroids* that proved regional artists could command national respect without major label machinery. Their sample-digging production and uncompromising aesthetics influenced a generation of independent rappers, proving that authenticity still mattered in an era of streaming algorithms and corporate playlists.