Master P

Percy Robert Miller, better known by his stage name Master P, is an American rapper, actor, and entrepreneur. He founded No Limit Records in 1991, which was relaunched into the spin-off labels New No Limit Records and No Limit Forever Records.

No Limit Records didn't just dominate late-90s rap—it proved an independent label could outmaneuver major labels at their own game, a blueprint Master P built from New Orleans' ground level starting in 1991. His empire, anchored by platinum albums like *Ghetto D* and *Ice Cream Man*, moved units through sheer hustle and a signature sound that made "Make Em Say Uhh" impossible to escape. The label thrived on family loyalty, with brothers C-Murder and Silkk the Shocker as core components of the operation, creating an insular but formidable crew that treated rap like a business first, art second. While his three documented major connections suggest he operated somewhat outside hip-hop's traditional network, Master P's influence on independent entrepreneurship in rap—and his refusal to chase credibility—remains his most enduring legacy.