Drink Champs

NORE & DJ EFN. Long-form interviews with rap legends. Jay-Z, Diddy, DMX classic eps.

Launched in 2016 by Queens rap veteran N.O.R.E. and producer DJ EFN, Drink Champs became hip-hop's most unfiltered long-form conversation series—a podcast where legends actually talk instead of perform. The show's credibility stems from N.O.R.E.'s Capone-N-Noreaga pedigree and his genuine relationships across generations; when Jay-Z sat down for a career-defining episode, he revealed intimate details about Tidal's business model and the creative process behind *4:44*, lending the platform legitimate cultural weight. Diddy's multiple appearances cemented Drink Champs as essential viewing for understanding modern hip-hop's power dynamics, while DMX's classic episodes captured raw emotion that transcended typical interview formats. By centering the artist's voice over clickbait headlines, N.O.R.E.