1017 Records

Gucci Mane's label. Key Glock, Pooh Shiesty, Foogiano.

Built from Gucci Mane's cell block hustle, 1017 Records emerged as Atlanta's most uncompromising trap imprint, a label that trafficked in street narratives with the same paranoia and precision that defined its founder's catalog. Key Glock and Pooh Shiesty became the blueprint for what post-Gucci trap could sound like—icy, methodical, and utterly indifferent to radio polish—with projects like *Shiesty Season* and *Yellow Tape* proving that 1017's aesthetic wasn't nostalgia but evolution. Where other labels chased trends, Gucci's operation stayed locked into its original frequency: raw production, paranoid bars, and a refusal to soften its edges for mainstream acceptance. The label's relatively modest roster belied its outsized influence on how younger Atlanta trappers approached their sound and their mythology.