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Record Label · Atlanta · 2010s
YSL Records
Young Thug's label. Gunna, Yak Gotti, Lil Duke. RICO case 2022-2023.
Young Thug built YSL Records from the ground up in 2016, establishing Atlanta's most polarizing label just as his own vocal innovations were reshaping rap's DNA. The imprint became a family operation—Gunna emerged as its flagship artist, turning the Drip Season series into a cultural statement that defined late-2010s rap's aesthetic, while Yak Gotti and Lil Duke rounded out a roster heavy on style and melodic risk-taking. Though YSL's catalog remained relatively lean compared to major labels, its influence punched well above its size, with Gunna's *DS4EVER* standing as a masterclass in cohesive, atmospheric rap albums.
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