Young Joc

Jasiel Amon Robinson, better known by his stage name Yung Joc, is an American rapper known for his 2006 single "It's Goin' Down", which peaked at number three on the Billboard Hot 100. Prior to its release, he signed with Puff Daddy's Bad Boy South, an imprint of Atlantic Records, in a joint venture with Block Entertainment; the song served as lead single for his debut studio album, New Joc City (2006).

Yung Joc's "It's Goin' Down" arrived in 2006 as a perfectly timed snapshot of mid-2000s Atlanta club rap—a rattling, infectious track that peaked at number three on the Billboard Hot 100 and announced him as Bad Boy South's newest commodity under Puff Daddy's watch. Signed through the Block Entertainment joint venture, Joc rode that single's momentum into *New Joc City*, his debut that capitalized on the crunk and snap movement dominating the South. While he never quite replicated that initial breakthrough's cultural penetration, his presence helped solidify Bad Boy South's roster alongside other Atlanta contemporaries navigating the post-crunk era. The song's staying power—ubiquitous in clubs and on radio—remains his most enduring calling card, even as his broader discography faded from mainstream consciousness.