Giggs

Landlord. Walk in da Park. UK rap OG.

Giggs arrived as a pillar of London rap when the UK scene was still fighting for legitimacy, his gritty South London vernacular and production choices setting him apart from American rap's gravitational pull. From *Da Hollowgrind* through *Landlord*, he built a catalog rooted in street narratives and collaborator chemistry, but it took Drake's *More Life* co-sign in 2016 to introduce Giggs to a global audience—"KMT" became the track that finally bridged his underground credibility with mainstream reach. That late-career validation didn't redefine him; instead, it validated what London heads already knew: Giggs was an OG who'd spent years perfecting his craft while waiting for the world to catch up, proving that longevity and authenticity matter more than early chart dominance.