Boi-1da

Matthew Jehu Samuels, known professionally as Boi-1da, is a Canadian record producer and songwriter based in Toronto, Ontario.

From Kingston to Toronto, Matthew Samuels built his Boi-1da brand into one of the 2010s' most reliable hit-making machines, producing foundational Drake tracks during the *Thank Me Later* era while simultaneously engineering sonic blueprints for Eminem's *MMLP2*. His ability to navigate between Drake's introspective melancholy and Eminem's raw lyricism—two artists operating in entirely different creative spaces—demonstrated a rare versatility that elevated him beyond typical genre boundaries. Though his connection count sits modest at #249, Boi-1da's fingerprints appear on some of the decade's most streamed records, proving that influence in hip-hop isn't always about ubiquity but about producing the right tracks at precisely the right moments.